I’m no expertise in advertising but I know wasting money on things that do not work is a drag, in fact, most advertisers tend to do this all the time due to claims that there are riches in reach to be made by advertising your business through some sort of system that has no means of relinquishing visitors, very little of return of investment or none at all. Some things need to be looked at very distinctively so that it can be distinguished upon what is real and what is a scam.
Google came along and change the world with there adwords program because now you have the tools to connect with buyers that are looking for what corporations are offering. The program is simple to implement and if you have a quality product that buyers want and need then making this work isn’t going to be painful do lets begin diddling with things to do.
Do Your Keyword Investigation
Billions of dollars have been made by Google with there adwords program because advertisers need targeted traffic so Google provides this to there users. Every keyword that is searched by the search engine user has a key value and hundreds of them are very lucrative if there is a supply and demand in place for it. Use the Google keyword tool that has been placed in the webmaster toolkit section for webmasters to find or discover words that have been searched by consumers. Use or check the [exact] measure for finding keywords that are searched only on Google search engine rather than the whole network and it will return everything based on that particular data.
There are going to be three different values that you want to keep an eye out for when researching keywords which is the estimated price, traffic, and competition. Prices vary depending on the value of the product being advertised and the price of the keyword. Say for instance, I am marketing satellite television service which I can profit $250 per sale. Since the competition is very competitive at the time I might be paying more than $10 dollars a click not to mention the traffic surrounding the keyword topping off at 20,000 visitors a month, that may not be in your budget as a beginner.
Continue your investigation by using adverbs with the phrases that you choose known as long-tailed keywords. These are better to use, not to mention precise measures by the user and very affordable. When searching for lengthy words that are better descriptive such as, “the best satellite television service” instead of broad terms like “satellite television service” then a person knows that the user is specifically searching for something in particular to there nature. Chances are the phrase attracts less than 500 visits a month but I have a good feeling that at least 10% are going to convert.
Create A Product or Service Or Market Other People’s Stuff
After discovering your niche market in details and planed description it is time to put together the product and begin selling it. Stay under the umbrella for a while so you don’t get wet so much which means create products that has little to no competition. Create a informational product that people can download through a ebook or hire a freelancer in which you can find by searching forum rooms on the internet. Bidding begins at .05 cent a click and if you somehow discover a market that is untapped in many ways and feel that you can reserve that field then go for it.
Partnering up with networks that connects you with other corporations and there products has there good points and bad ones too. The bad thing about marketing other people’s stuff is you never know if the individual is truly going to deliver especially if you plan on spending money on keywords even though they may be inexpensive you are still losing money in the end. Your online reputation is wrapped into this so be careful who you represent.
The positive infrastructure of selling other people’s stuff is that you do not have to keep any of the merchandise in your home or be responsible for any conflict of interest because all you are doing is recommending or referring the product, however, this can be risky to your name. Take your time and figure out what works best for you and the customers you are going to receive. Companies that are involved in communication, or high-tech services are prong to using marketers to get there service out to a diverse targeted audience so keep them in mind when using adwords for advertising.
Start Bidding on Keywords
Start off with the lesser amount to see where your ad ends up at and stay there for at least 24 hours to see how many visitors you receive. Purchase as much as 20-25 keywords related to your contained market and place bids around .10 a click with long-tailed phrases. Create titles that are noticeable and intelligent and a description that captures people by surprise in a more veritable way. The main goal of creating trustworthy advertisements is to attract consumers and get clicks.
Have a product that sells for 20 dollars then bid for the keyword at 2 dollars if you can reach the top for that particular amount per click. The return can be pretty huge if the traffic is up to par. Reminder: the traffic that you pay for can fluctuate because searchers are using a diverse amount of keywords in heterogenous forms so grow very aggressive.
Wash and Repeat the Process
Test your work out and continue to maintain stability by staying on top of what is happening in different markets. Once completed then move on to more niches that show signs of being viable. The way to success in the program is making the money from your previous campaigns and using those funds to press on reinvesting that cash into bigger markets. There are no secrets to describe for the path to being successful.
Be conservative with the money that you make and educate yourself on things that can be preserved or configured for better usage when utilizing the system.